We can change the system if we change ourselves
What?
NEONYT
THE GLOBAL HUB FOR FASHION, SUSTAINABILITY, INNOVATION
AKA
THE GLOBAL HUB FOR FUTURE FASHION AND SUSTAINABLE INNOVATION
THE PRINTKULTUR YEARS
2018 - 2022
It started (so to say) with an empty room…
We would like to give you a closer insight into our work using NEONYT as an example.
When we presented the visual concept for the launch of NEONYT to MESSE FRANKFURT, it took just 30 minutes. Sometimes you are sure about an idea from the start. It began with the conception of an image campaign and expanded into a 4-year collaboration. We designed and produced the corporate identity, campaigns, brochures and catalogs, trade fair appearances, guidance systems, as well as videos and the online and social media presence. Find here a selection of visuals and words that PRINTKULTUR created for NEONYT.
We can only show excerpts from our cooperation here, but we think that the spirit of NEONYT can still be appreciated.
…and transformed into a (so-called) signature look:
NEONYT | CAMPAIGN
Three of numerous campaigns PRINTKULTUR developed for NEONYT.
For us it's the details (and the love) that make a visual identity special.
In cooperation with DR. HAUSCHKA and NEONYT, this image video was created for the FASHIONWEEK BERLIN. Find the contributors and partners in the credits on VIMEO.
(Sustainable) fashion re-invented.
From the very beginning we worked closely with fashion editor and creative consultant CLAUDIA HOFMANN, who played a key role in shaping the fashion look of NEONYT. For the hub she has come up with a new kind of fashion show: THE EDITORIAL FASHION SHOW, where different designers and brands are mixed and the fashion tells a story as in a fashion editorial.
Our favourite NEONYT fashion show was undoubtedly the autumn-winter 2020/21 show, which was certainly one of the most inspiring fashion shows for sustainable fashion so far.
Biosphere x Technosphere
MULTI MEDIA INSTALLATION
The video was part of a multi media installation at the NEONYT fashion show at Atelier Lihotzky in Frankfurt.
(Trying to) make the world a better place.
